Buddy Day is about
doing altogether better for kids.
Every child deserves a great childhood.
Our futures begin with - and depend on - our kids, and they need all the help we can give them. This affects you, your family, your business, your community: our country.
Doing better for kids is everyone's business.
That's why we're sending thousands of life-size cardboard 'children' into the community for the day: to raise awareness, start conversations and drive change about the role every adult plays in the lives of kids - from preventing child abuse to providing great environments for kids to flourish.